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Thoughtful social media marketing for hospitality brands

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Marins Hotels logo featuring a stylized sailboat in blue with the text 'marins hotels' in blue.
A logo with the name Add Value, a IT recruitment company based in Palma de Mallorca, Malaga en Bali.
Word cloud with the words 'tech' in black and 'garden' in brown, with the word 'garden' overlapping the word 'tech'.
Logo for Yartan Boutique Hotel featuring a stylized flower inside an arch and the text Yartan Boutique Hotel with four stars below.
Logo for Casa Patron featuring a line drawing of a reclining woman and the name in bold black letters.

What does SociaLisa offer

In hospitality, experience is everything. The same applies online.

I help lifestyle brands and boutique hotels an translate their atmosphere, service and identity into social media that feels intentional, consistent and aligned with their brand — not forced, not generic.

My services are designed to support long-term growth, visibility and trust.

  • Consistency, clarity and calm — without the daily pressure

    Social media should support your business, not become another full-time task.
    I manage your social media channels with a clear structure and long-term vision, ensuring your online presence stays consistent, relevant and aligned with your brand identity.

    This includes content planning, posting, caption writing and performance insights, all tailored to your seasonality, audience and goals. Rather than chasing trends, we focus on creating a recognisable presence that builds trust and attracts the right guests over time.

    You gain clarity, continuity and peace of mind — knowing your socials are taken care of with intention and care.

  • On-location visuals that reflect how your brand feels

    Strong content starts on location.
    I create photo and video content directly at your hotel, restaurant or space, capturing atmosphere, details, people and moments as they naturally happen.

    The focus is not on staged perfection, but on authenticity and experience: the light in the morning, the rhythm of service, the details that make your place unique. All content is created with usability in mind, so it can be applied across social media, your website and campaigns.

    The result is a versatile content library that truly represents your brand — visually strong, timeless and aligned with your identity.

  • Connection before conversion

    Social media is not just about visibility, it’s about interaction and trust.
    I support brands in managing messages, comments and community interactions in a tone that fits their identity and values.

    By maintaining a consistent and thoughtful communication style, your brand feels approachable, professional and reliable. This strengthens the guest experience even before someone books or visits.

    A well-managed community builds long-term loyalty and reputation.

  • When the face behind the brand matters

    For founders, hotel owners and professionals, personal presence often plays an important role in how a brand is perceived.

    I support selected personal branding projects by translating personality, expertise and values into visual content and storytelling that feels professional and authentic. The focus is always on alignment: your personal brand should support the business, not overshadow it.

    This service is available on a selective basis, depending on fit and scope.

  • Because good content needs direction

    Without strategy, even the most beautiful content loses impact.
    That’s why every collaboration starts with a clear strategic foundation.

    Together, we define your positioning, target audience and the role social media plays in your overall brand and business goals. This strategy guides what we create, how we communicate and when we show up ensuring consistency and purpose in every piece of content.

    It’s not about doing more, but about doing what makes sense for your brand.

Let’s work together

I work with a limited number of clients to ensure quality, clarity and personal attention.
If you’re looking for a thoughtful, long-term approach to social media and content — I’d love to connect.

Get in touch to see if we’re a match.

Let's connect!
Social media marketing content shoot for boutique hotel Juz de Yartan in Artà Mallorca.

The Process

Connect & Explore

Let’s see if we’re a match

Every collaboration starts with a conversation.
We plan an introduction call to get to know each other, discuss your brand, goals and challenges, and see if there’s a natural fit on both sides.

No pressure — just clarity.

Strategy with Purpose

Tailored, realistic and aligned

Once we decide to move forward and the agreement is in place, I develop a tailored strategy based on your specific needs, brand identity and business goals.

Together, we outline a clear path forward — strategic, realistic and designed to support long-term growth, not short-term noise.

Collaborate & Create

Open communication, flexible execution

You’re part of the process. We keep communication open, decisions transparent and timelines clear — no black boxes or surprises.

Every project is different, so we stay flexible and responsive, making sure the process fits your flow and your business rhythm, not the other way around.

Review & Go Live

Confident, consistent and ready

Before going live, we review the content calendar and strategy together to ensure everything feels right.

Once approved, we launch with confidence — delivering not just content, but a solution you can trust, backed by care, structure and intention.

From Our Clients

  • Personal branding portrait of a hotel director in Cala Millor, Mallorca.

    Gabriel Nebot - Director Marins Hotels


    ''Lisa successfully built our marketing strategies from scratch for multiple hotels and excelled in areas such as social media management, content creation, customer engagement and brand positioning.

    Lisa's expertise and multilingual skills enabled her to connect with our audience and build strong relationships with our clients.

    Her creativity and attention to detail were remarkable, resulting in visually outstanding content that represented our brand perfectly!’’

  • Personal branding portrait of a manager from a IT-Recruitment club named Add Value IT Recruitment on Mallorca.

    Jeroen van Holst | Director Add Value


    ''Lisa is by far the best, most original, organized, and cheerful Marketing Professional I have ever worked with.

    She has been handling our marketing since 2022 and we really value the long-term collaboration.

    Excellent communication with all involved, gets things done. Views and interaction are non-stop on the rise, thanks to her original content. I can highly recommend Lisa!''

  • Luca D'Addezio | Mallorca Wedding Photography


    ''Working with Lisa has been a great experience. She's creative, reliable, and really understands how to shape content strategies that align with our brand's tone and goals. 

    Her communication is always clear and her energy makes collaboration coth easy and inspiring. 

    We're also collaborating with her on our next project in 2026.''

  • Isabelle van der Tuin | Tech Garden


    ''I have always found working with Lisa very pleasant. Her energy and resourcefulness creates a pleasant atmosphere in the workplace.​

    She is not afraid to ask questions to understand you better in order to achieve the best result for both parties.

    Lisa is creative, social and has a fresh perspective on marketing and social media. That’s why I’ve worked with her on several projects and can therefore highly recommend working with her''.

  • Elena Fons | Ondina Concept Store


    ''Lisa has helped us tremendously in getting our concept store off the ground online back in 2024. She is not afraid to ask the necessary questions to achieve the desired result. Her communication is clear and effective.

    She not only manages our social media, but also delivers high-quality content that perfectly suits our needs. Gracias Lisa!''

  • Max Eyck | Roble Nube

    ''Lisa really helped Roble Nube with the first steps in marketing. I myself did not see the added value of marketing very much, but Lisa showed me its impact through her work.

    She has taken on several projects since 2023 for us, such as a new website, LinkedIn marketing and personal branding.

    I would really recommend Lisa if you want to take the next step in marketing.''

  • Jonas Skov | Artist


    ''I started working with Lisa to improve my social media appearance. If you want peace of mind, Lisa is your girl! She stays informed and I find her view on trends refreshing.

    Not only my social media appearance has improved, but also my reach and sales!''

  • Elise Grimbergen - Founder SOL IT

    ‘‘Lisa has been an essential part of my LinkedIn marketing strategy for two and a half years, elevating my professional branding to new heights.

    Her innovative ideas, like job videos, stand out, but her versatility is even more impressive. She handles every from production to editing and offers clear, practical instructions so I can continue independently.

    My LinkedIn has grown significantly, strengthening my nice presence and leading to tangible results: new clients and increased sales! Thanks Lisa!’’

  • Eelco Landwaart - Landwaart Beschoeiingen

    ‘‘Lisa has created a new website for us and managed to produce a beautiful result even with little information.

    Her service is pleasant, communication excellent and her social media tips were very useful. Very satisfied!’’

  • Bo Groenveld - Dutch with Bo

    ‘‘Lisa is truly a creative and useful force. She helped me with the design and layout of my website and helped me expand my social media through the right marketing strategies.

    She always has good tips and listens carefully to you wishes as a client. Thank you Lisa!’’