Building hospitality brands with
feeling, clarity and intention
From Friesland to Mallorca
Originally from the Netherlands, I’ve been living and working on Mallorca since 2018.
After studying Leisure & Hospitality, I spent six years working in tourism on the island. From front-of-house roles to eventually being responsible for the marketing of multiple hotels, I learned hospitality from the inside out — not just how it looks, but how it feels.
That experience shaped the way I work today.
I understand how important atmosphere, service and consistency are, and how challenging it can be to translate that experience into digital channels like Instagram.
How it all started
Travel and storytelling have always been part of my life.
Long before social media became a business tool, I was already capturing moments, places and atmospheres through photos and videos.
When Instagram emerged, I naturally started helping friends and family improve their accounts — without realizing this would later become my profession.
After my second season on Mallorca, I travelled through Asia for several months. During that time, my desire to work remotely grew, alongside my studie in marketing and communication. I started combining strategy with visual storytelling; a combination that still defines my work today.
From marketing roles to SociaLisa
In 2022, I moved fully into marketing, working with companies in different industries while further developing my skills in content creation, strategy and social media management.
In January 2024, I founded SociaLisa.
Not as a classic agency but as a personal studio focused on quality, clarity and collaboration.
Today, I work mainly with:
boutique & lifestyle hotels
hospitality concepts
brands that value atmosphere, consistency and long-term growth
How I work
I believe strong social media starts with understanding — not algorithms.
That’s why I work closely with my clients, combining:
strategy & positioning
on-location content creation
clear planning & structure
honest communication
I’m involved from the first conversation to the final result, ensuring that everything we create aligns with your brand, your guests and your goals.
For specialized tasks such as ads or advanced technical work, I collaborate with trusted freelancers — so you always get the right expertise without unnecessary complexity.
A bit more about me
If you’re looking for a partner who understands hospitality, values quality over quantity and thinks beyond trends — I’d love to hear from you.
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Propaedeutic year Communication & Multimedia Design - HBO
Certified Digital Marketing Professional - Digital Marketing Institute
Certificate 'The Power of Instagram' - Club Life Design
Certificate 'Level Up Mobile Video Editing' - Club Life Design
Certificate 'Level Up Mobile Photo Editing' - Club Life Design
Travel fanatic
Travel has always shaped the way I see brands and experiences.
Living and working abroad has given me a strong sense for atmosphere, culture and storytelling — something I bring into every project.
Language enthusiast
Working in multiple languages allows me to connect easily with both local teams and international guests.
I work fluently in Dutch, English, Spanish and German, with a strong understanding of the cultural nuances behind each market.
Structured
I combine the relaxed Mediterranean mindset with a strong sense of structure and planning.
Clear timelines, realistic schedules and transparent communication are an essential part of how I work.